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The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative framework agreement for the supply of Media Buying, Integrated Marketing Campaigns and Public Relations services to the public sector in Wales. ...

Contract award notice

Results of the procurement procedure

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
National Procurement Service (Welsh Government)
T'yr Afon, Bedwas Road
Caerphilly
CF83 8WT
United Kingdom
Telephone: +44 3007900170
E-mail:
NUTS code: UKL

Internet address(es):

Main address: http://npswales.gov.uk

Address of the buyer profile: http://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA27760

I.2)Joint procurement
The contract is awarded by a central purchasing body
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Other activity: central purchasing body

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

NPS Media Buying, Integrated Marketing Campaigns & PR Services Framework.

Reference number: NPS-CS-0062-16
II.1.2)Main CPV code
79340000
II.1.3)Type of contract
Services
II.1.4)Short description:

The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative framework agreement for the supply of Media Buying, Integrated Marketing Campaigns and Public Relations services to the public sector in Wales. This procurement is being conducted by the National Procurement Service (NPS), which is a division of the Welsh Government. As a consequence of the Government of Wales Act 2006, the contracting party will be the Welsh Ministers. Any agreement that is established as a result of this procurement exercise will be managed by NPS.

II.1.6)Information about lots
This contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 32 000 000.00 GBP
II.2)Description
II.2.1)Title:

Media Buying

Lot No: 1
II.2.2)Additional CPV code(s)
79340000
79341000
79341200
79341400
79342000
II.2.3)Place of performance
NUTS code: UKL
II.2.4)Description of the procurement:

This Lot will primarily be a function for buying media space across multiple channels and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.

II.2.5)Award criteria
Quality criterion - Name: Technical / Weighting: 400
Cost criterion - Name: Commercial / Weighting: 600
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Grant funding may become available to a Participating Organisation in the further in which event this information will be made available to the Economic Operator.
II.2.14)Additional information

The Agreement will be for a period of 4 years with Break Clauses allowing the NPS to terminate the Agreement at its absolute discretion at the end of years two and three.

II.2)Description
II.2.1)Title:

Integrated Marketing Campaigns

Lot No: 2
II.2.2)Additional CPV code(s)
79340000
79341000
79341100
79341200
79341400
79342000
79342100
79413000
II.2.3)Place of performance
NUTS code: UKL
II.2.4)Description of the procurement:

This Lot is to provide Customers access to quality agencies capable of providing creative solutions/advice and campaign management right through from concept creation to execution. Expert advice on appropriate media channels and purchase of media space.

II.2.5)Award criteria
Quality criterion - Name: Technical / Weighting: 800
Cost criterion - Name: Commercial / Weighting: 200
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Grant funding may become available to a Participating Organisation in the further in which event this information will be made available to the Economic Operator.
II.2.14)Additional information

The Agreement will be for a period of four years with Break Clauses allowing the NPS to terminate the Agreement at its absolute discretion at the end of years two and three.

II.2)Description
II.2.1)Title:

Public Relations Services

Lot No: 3
II.2.2)Additional CPV code(s)
79416000
79416100
79416200
79340000
II.2.3)Place of performance
NUTS code: UKL
II.2.4)Description of the procurement:

This Lot provides Customers access to quality agencies capable of providing experienced and skilled PR specialists for specific campaigns and ongoing PR support.

II.2.5)Award criteria
Quality criterion - Name: Technical / Weighting: 800
Cost criterion - Name: Commercial / Weighting: 200
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Grant funding may become available to a Participating Organisation in the further in which event this information will be made available to the Economic Operator.
II.2.14)Additional information

The Agreement will be for a period of four years with Break Clauses allowing the NPS to terminate the Agreement at its absolute discretion at the end of years two and three.

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2017/S 050-092086
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Lot No: 1
Title:

Media Buying

A contract/lot is awarded: no
V.1)Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)

Section V: Award of contract

Lot No: 2
Title:

Integrated Marketing Campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
17/07/2017
V.2.2)Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 9
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
SBW Advertising Ltd
Castle Court, 6 Cathedral Road
Cardiff
CF11 9LJ
United Kingdom
Telephone: +44 2920647677
NUTS code: UKL
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Equinox Communications
9 Cwrt-Y-Parc, Earlswood Road Llanishen
Cardiff
CF14 5GH
United Kingdom
NUTS code: UKL22
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Golley Slater Recruitment Advertising (Cardiff)
Wharton Place, Wharton Street
Cardiff
CF10 1GS
United Kingdom
Telephone: +44 2920396396
Fax: +44 2920786122
NUTS code: UKL
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Four Communications
20 St Thomas Street
London
SE1 9BF
United Kingdom
Telephone: +44 2036974200
NUTS code: UK
The contractor is an SME: no
V.2.3)Name and address of the contractor
Cowshed Communication Ltd
Unit 3, 9-11 Castle Street
Cardiff
CF11 1BS
United Kingdom
Telephone: +44 7971877590
NUTS code: UKL22
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Freshwater
Raglan House, Cardiff Gate Business Park
Cardiff
CF23 8BA
United Kingdom
Telephone: +44 2920304050
NUTS code: UKL
The contractor is an SME: yes
V.2.3)Name and address of the contractor
McCann Central
McCann Erickson Communications House, Highlands Road, Shirley
Solihull
B90 4WE
United Kingdom
Telephone: +44 7791424968
NUTS code: UKG12
The contractor is an SME: no
V.2.3)Name and address of the contractor
S3 Advertising
5th Floor, One Central Square
Cardiff
CF10 1FS
United Kingdom
Telephone: +44 2920373321
NUTS code: UKL22
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 32 000 000.00 GBP
V.2.5)Information about subcontracting

Section V: Award of contract

Lot No: 3
Title:

Public Relations Services

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
17/07/2017
V.2.2)Information about tenders
Number of tenders received: 22
Number of tenders received from SMEs: 19
Number of tenders received by electronic means: 22
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
Equinox Communications
9 Cwrt-Y-Parc, Earlswood Road Llanishen
Cardiff
CF14 5GH
United Kingdom
NUTS code: UKL22
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Golley Slater Recruitment Advertising (Cardiff)
Wharton Place, Wharton Street
Cardiff
CF10 1GS
United Kingdom
Telephone: +44 2920396396
Fax: +44 2920786122
NUTS code: UKL
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Four Communications
20 St Thomas Street
London
SE1 9BF
United Kingdom
Telephone: +44 2036974200
NUTS code: UK
The contractor is an SME: no
V.2.3)Name and address of the contractor
Working Word
15 Neptune Court, Ocean Way
Cardiff
CF24 5PJ
United Kingdom
Telephone: +44 2920455182
NUTS code: UKL
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Cowshed Communication Ltd
Unit 3, 9-11 Castle Street
Cardiff
CF11 1BS
United Kingdom
Telephone: +44 7971877590
NUTS code: UKL22
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Mela
Yr Hen Lyfrgell, The Hayes
Cardiff
CF10 1BH
United Kingdom
Telephone: +44 2920229993
NUTS code: UKL22
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Freshwater
Raglan House, Cardiff Gate Business Park
Cardiff
CF23 8BA
United Kingdom
Telephone: +44 2920304050
NUTS code: UKL
The contractor is an SME: yes
V.2.3)Name and address of the contractor
S3 Advertising
5th Floor, One Central Square
Cardiff
CF10 1FS
United Kingdom
Telephone: +44 2920373321
NUTS code: UKL22
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 32 000 000.00 GBP
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

Over 73 public sector organisations in Wales have committed to the NPS in principle, including all Local Authorities, NHS Bodies, Welsh Government and Welsh Government Sponsored bodies, the Police and Fire services and Higher and Further Education.

In accordance with Regulation 33(5) of the Public Contracts Regulations 2015, these procedures [i.e. the procedures for awarding call-off contracts under the framework] may be applied only between the contracting authorities clearly identified in the link below and the tender documentation.

http://gov.wales/docs/nps/Named-NPS-customers-OJEU-6th-September-2016.pdf

A copy of this list has been recorded at the time that this notice was published to ensure compliance with the requirements of the Public Contracts Regulations 2015.

The Welsh Ministers (NPS) will not be liable for any bidder costs arising from the non award of this framework.

Please note: Information provided as the total value of the contract/lot for each Lot Awarded is the total value of the overall Framework as this information was not broken down into the relevant Lots.

(WA Ref:70110).

VI.4)Procedures for review
VI.4.1)Review body
National Procurement Service (Welsh Government)
T'yr Afon, Bedwas Road
Caerphilly
CF83 8WT
United Kingdom
Telephone: +44 3007900170

Internet address:http://npswales.gov.uk

VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
VI.5)Date of dispatch of this notice:
11/08/2017